Review of mobile opportunities 2009
Mobile Marketer published a very useful review of opportunities by sector in today’s issue of the newsletter: http://www.mobilemarketer.com/cms/opinion/editorials/2328.html. It’s a bit of a grab bag...
View ArticleSnakes on a Plane Baby
Just set up a meeting with Varitalk, the tech company behind the Snakes on a Plane viral campaign. I always thought it was a brilliant execution and I’m very excited to be able to work with them on a...
View ArticleMobile is personal
The more I look into it, the more excited I get about the potential for mobile to reach out on a personal, one-to-one level. There are hundreds of small, social service organizations out there, for...
View ArticleLive Twitter works wonders
I ran an event earlier this week for the Chicago American Marketing Association at one of Second City’s theaters. There were a lot of new ideas we were trying out, but I think one of the most...
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Successful, spontaneous Tweet Up
Spent the weekend at the American Marketing Association Leadership Summit. This is a training program for the chapter officers – part inspiration, part training. I’ve been to this before from the IH...
View ArticleKudos to AT&T Mobile for service
This isn’t earth shattering, but I recently renewed the contract on my family’s mobile phones with AT&T. Part of that process, of course, was filling out and mailing in all the rebate forms on the...
View ArticleFundraising on Twitter
Came across an interesting opportunity to help the American Cancer Society tap into the power of Twitter networks to ramp up fundraising at events. Events now can have several hundred people to raise...
View ArticleCharity as a Marketing Program
I spent the weekend working out what I think is going to be a very effective marketing program for a music venue in Michigan. Their goals are straightforward: Butts in seats Develop an opt-in platform...
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Online retailers drop the ball
I’m in the market for a Bluetooth headset and a computer mouse. I know … the nation’s GDP owes me a debt of gratitude. The point is that I know exactly what I want (product if not a specific brand). I...
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The Software Leads Now
I just noticed the other day that the operating system has become the lead message in mobile phone advertising. I’m not sure exactly when that transition happened, but I suspect it was about the time...
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